If we conduct research and try to bring out the most relevant word in the world of marketing, Search Engine Optimization would be the first term to appear. When it comes to digital marketing, SEO or Search Engine Optimization becomes vital as it’s an integral part of any successful digital marketing campaign. So, you must be thinking about doing following the SEO rules and taking your site at the top of the mountain! But wait! You cannot get the job done just by following the conventional rules and tricks. More importantly, if you are an eCommerce website like the sites mentioned in Layerpoint, you are never going to succeed with the conventional practices.
The world of SEO is ever-changing and it will become tough for you to see the light without digging deeper into the ground when the SEO is concerned. As a matter of fact, various updates and algorithms are being introduced and rolled out by Google on a regular basis which is making the job tougher for the SEO executives. Most of the updates are unannounced but a few are significant enough that has needed an announcement.
All that the Search Engine Optimization does is optimize your site and bring it to the top of the search results. Consequently, the website listed at the top place of a search result would get a higher number of traffic from the people searching for a particular service on the search engines. So, as we said earlier, the eCommerce websites require a profound SEO strategy which can give them the right boost they were looking for. Since the SEO strategies are ever changing, there’s neither a shortcut way for success in SEO nor a magic wand is there for bringing a site at the top. You have to be acquainted with the latest e-Commerce marketing trends to place your online store above from the rest. So, let’s take a tour of the most significant ways to do that.
Mobile-First Indexing
This is, considerably, the most important and defining factor for any eCommerce website. Google has rolled out this update sometimes ago and this has already become a must-have for each and every live website (and especially the eCommerce sites). It’s unknown to none that Google prefers the user experience more than anything else and the update of the mobile-first indexing is a result of such inclination. Most of the people make use of their mobile phones nowadays to make a purchase online. Thus, if your site is not mobile-responsive and indexed especially for the mobiles, you are not going to be listed at the top of the SERP (Search Engine Result Page) in the tiny mobile devices that can bring you a boatload of revenue.
Voice Search
As the research says, 55% of the teens and 40% of the adults are now making use of the voice search to search anything on the web. This leads us to wonder which sorts of keywords we should make use of in order to acquire the world of voice search which is clearly seeming to be the future of the SEO. The importance of the voice search promptly increases when the online stores are concerned. Since the online buying has taken a bump and people are running out of time, they are not even willing to type their queries! Instead, the queries are now asked with the help of the rise of AI! Thus, what differs is that the consumers are searching with more long-tail terms like:
Where is the nearest IT Company instead of IT Company near me.
It’s quite natural that the pattern of speaking and writing will be different for the humans and this is why you have to pay attention to your eCommerce SEO practice. This is and the coming years will be the age of long-tail keywords. So, digital marketers, get ready for the age of long-tail keyword optimization and voice search.
User Experience
User experience has always been and will be a defining factor for the SEO. If you are running an online store, you have to be careful with your website’s user experience since the users will be landing on your website and they would want to have a hassle-free experience form landing to checking out. So, the user experience becomes vital, especially for the eCommerce sites. When it comes to user experience, various aspects should be considered such as website loading speed, clutter-free content, easy-to-understand navigation, least number of popups and advertisements, proper structuring of the contents.
If you don’t possess a properly-crafted user experience on your site, you are surely going to see a downfall as the visitors will be leaving your site and switch to others without buying anything and even if they buy, they are not going to be your returning customers which is lethal for an eCommerce website. So, working on the User Experience will help you retain the buyers and the more they’ll like your site, the better your site’s position will be in the search results.
Final Words
Now, you have read about the top 3 eCommerce SEO trends. We believe you have understood every little thing we wanted to convey regarding the topic. If you own an online store, it’s quite obvious that you would want to make it bigger and better with time. There’s only one way of taking your site and your business to the top! And that’s doing the best SEO practice and implement on your site. So, please get back to us with your feedback on this article. We would love to hear from you and listen to how you have seen positive changes after applying these techniques.
